Why World Cup can be game-changer for ambitious MLS
Summary
The 2026 World Cup has brought more attention to Major League Soccer (MLS) in the United States, showcasing many MLS players and increasing interest in the league. MLS leaders hope to use this momentum to grow the league into one of the top football competitions worldwide.Key Facts
- Lionel Messi and 44 other MLS players took part in the 2026 World Cup.
- MLS started in 1996 with 10 teams and has expanded to 30 teams over 30 years.
- The 2026 World Cup attracted large TV audiences in the U.S., including a record 33 million watching the U.S. vs. Belgium game.
- MLS is working to become a top league by attracting younger international players, with an average new player age of 23.8 years.
- The league will switch to a summer-to-spring season by 2027 to align better with European football calendars.
- MLS teams run youth academies to develop young talent.
- The league is moving away from being seen only as a place for aging stars by focusing on growth and competitiveness.
- MLS estimates that the World Cup exposure will help bring in new fans, including offering free tickets to games.
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