FIFA World Cup final draws record viewership in United States
Summary
Nearly 63 million people in the United States watched the FIFA World Cup final where Spain won 1-0 against Argentina in extra time. This set a new US viewership record and showed that soccer is becoming more popular in the country.Key Facts
- The final game was held in New Jersey and was scoreless until Spain scored in the 106th minute.
- Fox’s English broadcast had 38.9 million viewers, while Spanish-language coverage on Telemundo and Peacock had 23.9 million viewers.
- The combined US audience of 62.8 million far exceeded the 22.3 million viewers of the 2022 World Cup final.
- Some knockout-stage matches had more viewers than major US sports championship games like the MLB World Series and NBA Finals.
- The 2026 World Cup was cohosted by the US, Canada, and Mexico, with favorable kick-off times for US viewers.
- Lionel Messi and Cristiano Ronaldo, two top soccer stars, helped attract viewers.
- The next World Cups in 2030 and 2034 will be hosted by other countries and may have less favorable times for US viewers.
- Fox and Comcast paid around $485 million and $600 million, respectively, for broadcasting rights including this World Cup.
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