What's working - and what's not - for WSL fans?
Summary
Women's Super League (WSL) football in England is growing in popularity, with Arsenal leading in fan attendance. Clubs and the league are working on improving the matchday experience to keep fans interested and attract new followers, including family-friendly activities and allowing alcohol consumption in stadiums.Key Facts
- Arsenal averaged 34,000 fans last season, nearly four times more than the next highest club, Chelsea.
- Arsenal’s home games made up 41% of all WSL match attendances.
- The London City Lionesses are the only fully independent WSL club, with an average home crowd of about 3,000.
- A 2026 study found 28.5 million WSL fans worldwide, with nearly equal numbers of men and women, mostly aged 18-34.
- The women’s game is praised for building relationships with fans and creating fun, family-friendly match environments.
- WSL has allowed people to drink alcohol in stands at matches since 2025, which has been popular and reportedly improved behavior.
- Clubs are working on better food, easier stadium access, comfortable seating, and safety to improve fan experiences.
- England’s success in women’s European Championships in 2022 and 2025 helped boost interest in the WSL.
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