Plus-size models and £5 tickets: Sinéad O’Dwyer’s runway show puts inclusivity first
Summary
Sinéad O’Dwyer held a fashion show at London’s Victoria and Albert Museum that featured models of all sizes, promoting body diversity. While most fashion shows use very thin models, O’Dwyer’s brand creates clothes starting at a size 18 and sells affordable tickets to make the event open to everyone.Key Facts
- The fashion show took place at the Victoria and Albert Museum and was open to the public for £5.
- O’Dwyer uses sample sizes starting at UK size 18, larger than the usual size 4-8 in fashion.
- Her work challenges the fashion industry's preference for thin models and promotes inclusivity.
- Vogue Business reports that 97.6% of models for autumn/winter 2026 fashion shows were sizes 4-8.
- London Fashion Week shows more body diversity than others, but still mostly use thinner models (92.7% straight-size).
- Experts link the current trend toward thinner models partly to cultural shifts around weight and the popularity of weight-loss drugs.
- Changing manufacturing to produce larger sizes is expensive and difficult, slowing progress on inclusivity.
- O’Dwyer and a few other designers are leading efforts to make fashion more inclusive, especially in London.
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