No, Red Sox Win Streak Didn't Cost Restaurant Chain Thousands
Summary
The 99 Restaurants ran a promotion where kids eat free when the Boston Red Sox won a game during the team’s 15-game win streak. Although some reports said the streak cost the restaurant chain thousands of dollars, the promotion actually helped the business by attracting more paying customers and boosting overall sales.Key Facts
- The 99 Restaurants offered free kids meals with the purchase of an adult meal whenever the Red Sox won.
- The Red Sox had a 15-game winning streak during this promotion in July.
- Some reports estimated the giveaway cost the chain between $16,000 and $60,000.
- Free meal promotions usually attract more paying customers, increasing sales of adult meals, drinks, and appetizers.
- The loss from free kids meals is often made up by higher overall revenue from other purchases.
- Marketing expenses like promotions can sometimes be tax-deductible for businesses.
- The chain also benefited from free advertising by publicizing the promotion and the Red Sox connection.
- The promotion gave families an affordable dining option during the Red Sox winning streak.
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