‘Weekday games were amazing’: pubs toast extra £150m in World Cup sales
Summary
Pubs in the UK saw a big rise in sales during the recent World Cup, helped by late opening hours and England’s progress to the semi-finals. They sold 30 million more pints and made an extra £150 million compared to normal times. This boost was larger than in recent tournaments like Euro 2024.Key Facts
- Pubs sold 30 million extra pints during the World Cup, earning an additional £150 million.
- Sales nearly doubled during England’s early morning game against Mexico due to extended pub opening hours.
- Other games also caused large sales increases, with some pub transactions going up by two-thirds.
- Overall tournament sales were 16% higher than usual, and 9% more than during Euro 2024.
- The pub industry also received a £100 million aid package including a 20% business rates cut from Andy Burnham.
- Some pubs invested in outdoor seating and large screens to attract more customers.
- Busy match days were often followed by quieter days, depending on the team’s progress.
- Some pubs saw 300-400% sales increases during weekday games but experienced a drop after England lost in the semi-finals.
Read the Full Article
This is a fact-based summary from The Actual News. Click below to read the complete story directly from the original source.
