Samsung Unpacked 2026 Opened With People, Not Products - And That Was the Whole Point
Summary
Samsung held its Galaxy Unpacked 2026 event in London, focusing on the people who use their new foldable phones rather than the products themselves. They introduced three new foldable phones, two new smartwatches, and previewed upcoming smart glasses, with prices starting from $1,199.Key Facts
- Samsung’s Unpacked 2026 event highlighted users' stories instead of just product features.
- Three foldable phones were announced: Galaxy Z Fold 8, Z Fold 8 Ultra, and Z Flip 8.
- Z Fold 8 is wider and designed for easier one-handed use; Z Fold 8 Ultra is taller for multitasking; Z Flip 8 focuses on style and customization.
- Prices start at $1,899 for Z Fold 8, $2,099 for Z Fold 8 Ultra, and $1,199 for Z Flip 8.
- Trade-in discounts up to $1,200 are available for Fold models.
- Samsung also introduced Galaxy Watch 9, Galaxy Watch Ultra 2, and previewed Galaxy Glasses, expected in fall 2026.
- The event was structured like a stage play, created by a Tony Award-winning playwright to reflect real-life user experiences.
- Samsung aimed to keep foldable phones culturally relevant before Apple releases its own foldable device.
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