LeBron James picked Philadelphia, eight years after billboards asked him to come to the 76ers
Summary
LeBron James has decided to join the Philadelphia 76ers basketball team, eight years after billboards appeared in Cleveland encouraging him to come to Philadelphia. A businessman, Asher Raphael, paid for those billboards in 2018, hoping to attract James to the team, and now he sees his early effort as successful.Key Facts
- In 2018, billboards were put up near Cleveland asking LeBron James to join the Philadelphia 76ers.
- The billboards were created by businessman Asher Raphael of Power Home Remodeling.
- LeBron James did not join the 76ers in 2018; he went to the Los Angeles Lakers instead.
- In 2024, LeBron announced he will join the Philadelphia 76ers as his last playing decision.
- The billboards had messages like “Philly Wants LeBron” and “Complete The Process,” referring to the team’s rebuilding efforts.
- Of the original starters shown on the billboard in 2018, only Joel Embiid remains on the 76ers.
- Raphael said the billboard campaign boosted his company’s morale and brought positive attention.
- Fans in Philadelphia hope LeBron joining the team will help the 76ers win their first NBA championship since 1983.
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