Girlguiding redesigns uniforms to put focus on ‘self-expression and confidence’
Summary
Girlguiding, a UK organization for girls aged 4 to 18, has redesigned its uniform for the first time in over 30 years to focus on comfort, self-expression, and confidence. The new range includes more flexible rules and modern features, created with input from thousands of girls and women.Key Facts
- The uniform redesign was led by Hemingway Design and took two years to complete.
- 55,000 girls and women contributed ideas for the new designs.
- Girls now only need to wear a top for meetings and activities to be considered “in uniform.”
- The new line includes 30 clothing items and 15 accessories that can be customized for events.
- A 2023 survey of 2,000 UK girls showed most feel more confident and comfortable when choosing how to dress.
- Old uniforms can be recycled into new accessories at free workshops.
- Girlguiding has about 300,000 members and 80,000 volunteers.
- The organization’s membership rules will change in September 2024 to restrict membership to girls and young women, excluding transgender girls from continuing membership.
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