Cracker Barrel CEO who oversaw controversial logo redesign to step down
Summary
Cracker Barrel announced that CEO Julie Masino will step down and be replaced by David Deno on August 10. Masino led a controversial logo redesign in 2025 that faced public criticism and caused the company’s value to drop, leading to the decision to keep the original logo.Key Facts
- Julie Masino was CEO of Cracker Barrel since 2023.
- Masino led a new logo redesign in 2025 that removed an iconic image from the branding.
- The redesign caused public backlash and a nearly $100 million drop in Cracker Barrel’s value.
- Cracker Barrel decided to keep the original logo after the negative response.
- David Deno, former CEO of Bloomin’ Brands, will become the new Cracker Barrel CEO on August 10.
- Masino will stay as an advisor until October 9 to help with the transition.
- Masino also changed the restaurant’s menu, aiming to make it more relevant.
- David Deno expressed enthusiasm about leading Cracker Barrel and its traditional brand.
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