Q7 and Q9 Launch Audi CEO's New Era
Summary
Audi CEO Gernot Döllner has unveiled two new SUVs, the redesigned Q7 and the larger Q9, aimed especially at U.S. customers. These vehicles feature improvements in technology, comfort, and design, aligning with Audi’s plan to strengthen its global brand and appeal in the full-size SUV market.Key Facts
- Gernot Döllner became Audi CEO and Chairman on September 1, 2023.
- The Q7 is a redesigned midsize, three-row SUV, and the Q9 is a new full-size, three-row SUV.
- The Q9 targets competitors like the Mercedes-Benz GLS and BMW X7.
- The decision to produce the Q9 was made by former CEO Markus Duesmann.
- Döllner improved the vehicles by reviewing customer feedback and adding better technology, comfort, and materials.
- Features include a reworked center console, larger cup holders, smart door panels, dimming glass roof, and enhanced interior cooling.
- The Q9 offers a V8 engine in the SQ9 performance model, available only in the U.S.
- The Q9’s door handles were changed shortly before launch, replacing an innovative design with a more customer-friendly one.
- Audi aims to build a stronger global brand focusing on quality, safety, and functionality, especially by listening closely to U.S. customer preferences.
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