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Cut the number of choices you make each day. Your brain will thank you

Cut the number of choices you make each day. Your brain will thank you

Summary

Behavioral scientists say having too many choices can make people feel anxious and unhappy with their decisions. Research shows that when people have fewer options, they are more likely to choose and feel satisfied with their choices.

Key Facts

  • Having many choices can cause anxiety and indecision.
  • People tend to be less happy with their choice when there are too many options.
  • Research showed shoppers bought more jam varieties when given 6 choices instead of 24.
  • Workers were less likely to sign up for 401(k) plans when many investment options were available.
  • People called “maximizers” suffer more from too many options because they want the very best.
  • The brain tries to avoid thinking hard and prefers relying on memory or familiar choices.
  • Too many options can lead to decision paralysis, where people struggle to pick anything.
  • Some situations, like choosing a car, may involve enjoying many options, but this is less common for everyday choices.
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