How the Ted Lasso Trap Keeps Women on the Sideline
Summary
The article discusses the new season of the TV show Ted Lasso, where the main character coaches a women’s soccer team. It highlights a trend in Hollywood where women’s stories are often included only within male-led projects, despite evidence that female-led films perform well financially.Key Facts
- Ted Lasso’s fourth season features the lead coaching a second-division women’s soccer team.
- Hollywood often places female characters within existing successful franchises to reduce financial risks.
- A study of 350 top U.S. movies from 2014 to 2017 showed that female-led films generally made more money worldwide than male-led films.
- The financial success of female-led films challenges the idea that women-led stories are riskier for studios.
- Studios prefer safe bets tied to proven franchises rather than original female-led stories.
- Failed male-led franchise movies are seen as individual failures, but failed female-led projects are sometimes used to question women’s commercial appeal.
- Ted Lasso itself began as characters created for sports ads before becoming a full TV show.
- Hollywood’s caution leads to fewer original female-led projects and maintains gender imbalance in storytelling.
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