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Police raid Starbucks Korea headquarters over 'Tank Day' fiasco

Police raid Starbucks Korea headquarters over 'Tank Day' fiasco

Summary

South Korean police searched Starbucks Korea's headquarters over claims that a marketing campaign dishonored victims of a 1980 military crackdown. Starbucks had offered a "Tank Day" promotion on the anniversary of the Gwangju Uprising, which led to public outrage, boycotts, and official criticism.

Key Facts

  • The "Tank Day" promotion was a coffee tumbler sale linked to tanks used in the 1980 Gwangju military suppression.
  • Many people felt the campaign disrespected the memory of those killed during the Gwangju Uprising.
  • Starbucks Korea quickly cancelled the promotion and apologized, saying the connection was accidental.
  • Civic groups filed a criminal complaint accusing Starbucks of defamation.
  • Police started an investigation and raided Starbucks Korea’s headquarters.
  • Starbucks Korea’s operator, Shinsegae Group, fired the CEO and did internal reviews.
  • Starbucks stores closed for half a day for staff to attend history lessons about the incident.
  • The case sparked political debate and a government-led boycott of Starbucks.
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