From media deals to roster rules: five priorities for MLS’s new commissioner
Summary
Larry Berg will become the new commissioner of Major League Soccer (MLS) starting January 1. He plans to improve the league’s media deals and the quality of play, continuing the work of the current commissioner Don Garber, who is stepping down after 28 years.Key Facts
- Larry Berg will take over as MLS commissioner on January 1.
- Don Garber has led MLS for 28 years and will leave the role at the end of the year.
- MLS has a streaming deal with Apple that pays $250 million per year and lasts until 2028-29.
- The number of cameras and extra content in MLS broadcasts has decreased over time.
- Average MLS game viewership on Apple streaming was about 120,000 unique viewers as of July 2025.
- Media rights deals are a major part of how sports leagues earn money.
- Berg wants to improve the quality of the game and thinks creativity is needed to change MLS rules.
- The league’s schedule will soon align with global player transfer periods.
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