Ford Chooses Obscure Name for Its New Electric Truck
Summary
Ford announced a new midsize electric pickup truck called the Fathom. The truck will be built on a new universal electric vehicle platform and start production in 2027 at the Louisville, Kentucky plant.Key Facts
- The new electric truck is named Ford Fathom.
- "Fathom" is a word that usually means a length of six feet.
- The name has no historical connection to previous Ford trucks.
- Ford considered many other names but chose Fathom to give the truck character.
- Two company copywriters independently suggested the name Fathom.
- Engineers helped decide the final name through a survey.
- The Fathom will be available in North America starting in late 2027, with pre-orders earlier that year.
- The base price for the Fathom will be $28,350.
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