Shake Shack Faces Questions Over Machine Tip Error in Online Video
Summary
A viral video shows a Shake Shack kiosk at Salt Lake City Airport increasing the price of shakes after a customer selects a 0 percent tip option. Shake Shack said this price change is not company policy and is investigating with the airport operator HMSHost. The cause of the price change is unclear and may relate to other factors like scheduled price updates or airport-specific pricing.Key Facts
- A customer ordered three shakes at Shake Shack for $5.99 each on a kiosk screen.
- After selecting no tip, the kiosk showed a message about a pricing update.
- The shakes’ price then increased to $6.49 each, a 50-cent rise per shake.
- The video sparked debate that Shake Shack punishes customers who don’t tip.
- Shake Shack said this price increase is not company policy.
- The airport location is run by HMSHost under a license agreement, not directly by Shake Shack.
- The cause of the price change could be a pricing update, time-specific promotion ending, or airport-specific pricing rules.
- Shake Shack is investigating the issue with HMSHost to clarify what happened.
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