Seaside visitors going home earlier, traders say
Summary
Seaside businesses in Skegness, England, report fewer evening customers and less spending despite a rise in overall visitors. Traders say many visitors are day trippers who come during the day but leave early, affecting local shops, cafes, and pubs.Key Facts
- Visitor numbers on the east coast increased by 8% in 2025 compared to 2024, reaching 2.94 million.
- The economic impact of tourism in East Lindsey District was about £752 million in 2025, up 15%.
- Local businesses like fish and chip cafes and pubs have fewer customers in the evening and are closing earlier.
- Many visitors now are day trippers who spend less time and money than holidaymakers staying overnight.
- Visitor days in serviced accommodations dropped from 856,000 in 2023 to 722,000 in 2025.
- Non-serviced accommodation visitor days increased from 8.1 million to 8.9 million in the same period.
- Tourism supports nearly 7,000 jobs in the East Lindsey District, a 5% increase from before.
- Visitors say they enjoy their holidays but cut back on spending due to rising costs.
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