As Monterey Car Week Evolves, Questions Linger About Standards
Summary
Monterey Car Week, a multi-day automotive event in California, has grown from a post-World War II car race into a series of over 30 events that generate $130 million annually for Monterey County. Key gatherings like McCall’s Motorworks Revival and The Quail attract diverse audiences, including new groups, blending car culture with social and culinary experiences.Key Facts
- Monterey Car Week started as a car race in the Del Monte Forest after World War II.
- The event now includes over 30 individual gatherings over several days.
- It brings $130 million a year to the local Monterey County economy.
- Gordon McCall, a lifelong Monterey resident, helped create two major events: McCall’s Motorworks Revival and The Quail: A Motorsports Gathering.
- McCall’s original party at Monterey Jet Center grew from a small gathering to 3,000 people before being sold and renamed Motorlux in 2021.
- The Quail event focuses on people and socializing more than just the cars, featuring fine dining and music.
- One evening event, Eve on the Green, combines Michelin-starred food and a concert celebrating Route 66’s 100th birthday.
- The event has attracted new audiences but also raised concerns about the impact of free events and influencer activities.
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