Spotify to distinguish AI artists from real people and block them from some playlists
Summary
Spotify will start labeling artists created by artificial intelligence (AI) as “AI personas” and block them from some personalized music recommendations. This change aims to help listeners know which artists are real people and to prevent AI-generated music from taking streams away from genuine performers.Key Facts
- Spotify will label AI-generated artists with “AI persona” on their profiles and playlist tracks.
- AI artists will be excluded from personalized recommendations by default starting next month.
- Spotify says listeners want to trust that the artist behind music is a real person.
- The platform uses human checks and AI tools to spot fake AI artists, not just self-reporting.
- Last year, Spotify removed 75 million spam or fake tracks caused partly by AI music tools.
- AI-generated artists like the Velvet Sundown already have many listeners but were not clearly labeled as AI before.
- Spotify wants to protect real musicians from losing streams to AI-created performers.
- Some AI artists have gained large followings without public confirmation of their artificial nature.
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