Spotify to introduce AI badge after listeners make feelings 'clear'
Summary
Spotify is adding a new badge called the AI Persona badge starting in mid-September. This badge will show if an artist's profile is likely created by artificial intelligence and does not represent a real person, helping listeners know what they are hearing.Key Facts
- The AI Persona badge will appear on the banner and about section of artist profiles, and in search results and playlists.
- Artists with the AI Persona badge will not appear in personalized recommendations unless the user already follows them.
- The badge signals if the artist's public identity is AI-generated, not how the music itself was made.
- Spotify already has an AI Credits feature where artists disclose if they used AI tools in their music creation.
- Spotify will review accounts that seem AI-generated and label them with the badge if needed.
- Artists can appeal or self-disclose if their profiles get the AI Persona badge.
- The change aims to give listeners more honesty and trust about whether an artist is a real person or AI.
- Some Spotify users expressed frustration when AI profiles looked like humans but were not.
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