Meghan Markle's As Ever Web Traffic Compared to Royal Websites
Summary
Meghan Markle’s online shop, As Ever, receives more website visits than King Charles III’s Highgrove Gardens shop but fewer than the main Royal Family website. Web traffic to As Ever has generally decreased in 2026, while Highgrove Gardens shop reports annual revenue and profit that support King Charles’s charity.Key Facts
- Meghan Markle launched As Ever in 2025 as a lifestyle brand connected to her Netflix show.
- As Ever’s website traffic dropped from about 268,200 visits in January 2026 to 126,655 visits in July 2026.
- Around 31% of As Ever’s July visitors came from the U.S., which is its only shipping market.
- About 26% of As Ever’s visitors were returning customers in July 2026.
- King Charles’s Highgrove Gardens shop had about 48,326 website visits in July, with a higher rate of returning visitors.
- Highgrove Gardens shop made £5.7 million (~$7.7 million) in sales in 2025, with £591,000 profit supporting The King’s Foundation charity.
- Highgrove sells products both online and in physical stores, unlike Meghan’s As Ever, which sells only online.
- The official Royal Family website had many more visitors but does not directly relate to sales or revenues.
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