Reese's Halloween pumpkins hit shelves unchanged after lawsuit victory
Summary
Hershey won a lawsuit claiming its Reese's Halloween pumpkins were misleading because the candies do not have the pumpkin faces shown on the wrappers. The company is bringing back these treats without changing their smooth shapes and plans to release many new Halloween-themed products this year.Key Facts
- A 2024 lawsuit said Hershey’s Reese’s pumpkins were misleading because the candy lacked the pumpkin faces shown on the wrapper.
- A judge dismissed the lawsuit in September 2025, allowing Hershey to keep selling the candies unchanged.
- Reese's pumpkins will return to stores in 2026 with their original smooth, oval shape.
- Hershey announced 20 new Halloween products hitting stores this week, marking their largest Halloween release.
- Halloween celebrations now start earlier, with some consumers holding “summerween” events during summer months.
- Halloween spending reached a record $13.1 billion in 2025.
- About two-thirds of parents surveyed by Hershey had already bought Halloween candy by summer 2026.
- Other Halloween items include Hershey’s cookies ’n’ creme fangs, vampire and witch-shaped KitKats, and Halloween-packaged popcorn and corn balls.
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