An ‘influencer’ degree? Colleges bet on content creator major as critics question its value
Summary
Arizona State University has started a new bachelor’s degree program focused on content creation, which teaches skills like podcasting and video production. This move reflects a growing trend in colleges offering courses to prepare students for careers as social media creators, although some people question the value of these programs.Key Facts
- Arizona State University launched a bachelor’s degree in content creation through its journalism and communication school.
- The program includes classes on podcasting, studio production, and being comfortable on camera.
- Many people have criticized the degree, doubting if being a content creator is a real job or if a college degree helps in this field.
- Other universities like Syracuse, Quinnipiac, Colorado State, and St. Bonaventure offer similar content creation programs or minors.
- Content creation involves creating social media, video, or podcasts and requires skills in media production and managing business relationships.
- Many content creators work hard and do not earn much money at first, despite online fame appearing easy and lucrative.
- The creator economy is growing, with social media creator revenue in the U.S. expected to exceed $20 billion this year.
- With more people trying to become creators, the field is becoming very competitive.
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