Protein or pickled garlic? What's new in ice cream
Summary
Magnum, a leading ice cream company, is developing new products and improving production to stay competitive amid fluctuating costs for ingredients and energy. They are also using advanced technology like AI-powered fridges to cut costs and improve sales management. Innovation is seen as essential to handle market challenges and grow the business.Key Facts
- Magnum is the world’s largest publicly listed ice cream maker and was spun off from Unilever last year.
- Rising prices for dairy, sugar, and energy have made ice cream production more costly.
- Magnum owns about three million fridges worldwide, some equipped with AI cameras that monitor stock levels.
- New fridges are 40% more energy efficient than models from 2010, helping reduce costs.
- Magnum has developed a glow-in-the-dark ice lolly containing vitamin B2, aimed at clubbers and festival-goers.
- Asia, especially Japan, Korea, and China, is a major source of ice cream innovation.
- One new product is “Volcanics,” with multiple ice cream layers and a caramel center, inspired by Asian trends.
- Innovation and efficient technology are seen as crucial to make the business more resilient in a volatile market.
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