No 10’s ads for a TikTok team show why social media is a smart career move
Summary
The article explains how social media jobs are becoming important and well-paid in government and business. More politicians and companies use platforms like TikTok to reach and engage their audiences. Experienced social media workers help create strategies and handle customer interactions behind the scenes.Key Facts
- The UK government has created five new social media jobs, with the top role paying nearly £70,000 per year.
- Social media has been a political tool in the US for years, including during President Trump’s administration.
- The author worked at CNN managing TikTok content, growing their channel to almost 12 million followers.
- Social and video networks now have more audience share than traditional news websites, according to Oxford’s Reuters Institute.
- Many social media workers have marketing knowledge and increasingly hold important roles in businesses.
- Social media roles often involve large responsibilities but sometimes come with unclear job descriptions and lower pay.
- Social media teams handle customer interactions and play a key role in shaping public image.
- The rise of social media has changed how careers in media and marketing develop, with no single path into the industry.
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