Ukraine takes aim at Russia’s economy and morale by attacking online retailer
Summary
Ukraine has been attacking warehouses of Wildberries, Russia’s largest online retailer, with drones. These strikes have damaged the company’s operations and affected many sellers across Russia, demonstrating Ukraine’s ability to target economic and morale symbols inside the country.Key Facts
- Ukraine started drone attacks on Wildberries warehouses in July 2026 and has continued for about a month.
- The attacks targeted warehouses in large Russian cities like Moscow, St. Petersburg, and areas as far as the Ural Mountains.
- Wildberries is Russia’s biggest online retailer, handling about half of all online orders in the country.
- The strikes have destroyed billions of dollars in merchandise and harmed hundreds of thousands of individual sellers.
- Wildberries was founded in 2004 by Tatyana Kim, who started the business in her Moscow apartment.
- Tatyana Kim’s wealth has been estimated at $8.1 billion, making her Russia’s richest female entrepreneur.
- The company has taken large loans from banks, which may be hard to repay due to the attack damages.
- After Western brands left Russia because of the war, Wildberries grew by filling the gap for online shopping.
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