‘Picky bits’ on the menu as British shoppers snap up picnic food in heatwave
Summary
British shoppers bought more picnic foods like potato salad, olives, and ice cream during last month’s heatwaves, according to market research. Grocery price increases slowed to their lowest rate in nearly two years, helped by more shoppers using special deals to save money.Key Facts
- Spending increased on summer foods such as potato salad, coleslaw, olives, and ice cream during the heatwave.
- Grocery prices rose by 2.1% in early August, the slowest increase since October 2024.
- Nearly one-third (31.3%) of supermarket sales were made using promotions or discounts.
- Average grocery spending fell by £14.24 compared to the previous busy period during the men’s football World Cup.
- Soft drink sales grew by 15.1%, and frozen treats like ice cream and sorbet sales increased by 26%. Frozen fruit sales went up by 48%.
- Online food shopping sales rose 10% in value, reaching £2.1 billion, with food delivery platforms gaining popularity.
- Convenience stores saw their strongest sales growth in over a year, at 3.6%.
- Experts expect shopping patterns to change again as summer ends and schools reopen, likely increasing use of discount vouchers.
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