I quit my £80,000 job to make ice cream - here's how
Summary
Vivien Wong left her well-paying accounting job to start Little Moons, a mochi ice cream business with her brother. They grew the company slowly, learning and adjusting along the way, and eventually succeeded in selling their product widely.Key Facts
- Vivien Wong left an £80,000-a-year accounting job at age 28 to make mochi ice cream.
- She started the business with her brother, inspired partly by their family bakery background and their father's illness.
- Their mochi ice cream became popular on TikTok but took over ten years of effort before that success.
- Wong advises launching products that are 80% ready instead of waiting for perfection.
- Early on, she and her brother lived together and personally handled all business tasks to save money.
- They carefully chose which opportunities to take, focusing on keeping the brand true to its values.
- Working with family required setting clear roles and respecting each other as colleagues.
- The business grew from selling to restaurants and cinemas to being stocked in supermarkets.
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