As they return to the UK, Harry and Meghan search for a brand that sticks
Summary
Prince Harry and Meghan Markle are moving back to the UK after several years in the United States. Their efforts to build a lasting brand through media and lifestyle projects have had mixed results, and experts say their brand identity remains unclear.Key Facts
- The Duchess of Sussex launched a lifestyle product called "As ever," featuring a blackberry spread.
- After leaving the Royal Family in 2020, Harry and Meghan moved to California and started new projects in media and lifestyle.
- They signed major deals with Netflix ($100 million) and Spotify ($25 million) in 2020 to produce shows and podcasts.
- The Netflix deal produced five shows but did not attract large audiences; the Spotify partnership ended in 2023.
- The Sussexes aim to promote community and humanity through their company Archewell Productions.
- They continue to support the Invictus Games, a sporting event for injured veterans founded by Prince Harry.
- Experts say their brand is mixed between social causes, entertainment, and lifestyle, making it hard to define.
- Returning to the UK may increase their connection to the Royal Family but could also challenge their goal of independent celebrity status.
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