Scottish Highlands benefiting from 'coolcation' trend
Summary
The Scottish Highlands are seeing more visitors because people want to escape hot summers elsewhere in Europe. Northern European countries, including Scotland, are becoming popular holiday spots due to their cooler weather during summer months.Key Facts
- Visitors to northern Europe increased by 10% from April to June compared to the previous year.
- Scotland, along with Denmark, Finland, Iceland, Ireland, Norway, and Sweden, is part of the northern Europe region gaining more tourists.
- Searches for cooler holiday destinations rose by 74% early this year, according to travel agency Trip.com.
- Awaze holiday rentals reported a threefold increase in "escape the heat" searches and a fourfold rise in "coolcation" searches.
- Scottish holiday rental website Cottages.com said its listings in Scotland were the most viewed this summer.
- Visitor numbers at National Trust for Scotland sites in Glencoe increased by 8% over last year.
- Scotland has changed its tourism promotion from emphasizing ruggedness to focusing on its temperate climate.
- Other northern European cities like The Hague are also becoming popular "coolcation" spots due to heatwaves in southern Europe.
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