Callaway drops golf brand over sexist video row
Summary
Callaway, a golf club maker, ended its partnership with the content creator Good Good after a video showed a woman being pushed to the ground and caused public upset. Both companies removed the video, apologized, and Good Good withdrew from sponsoring a golf event in Texas.Key Facts
- Callaway worked with Good Good since 2023 and ended the partnership after criticism.
- The controversial video showed Good Good co-founder Garrett Clark pushing golfer Alexis Miestowski down over a golf club.
- The video was accused of making light of violence against women.
- Callaway said its review process missed the issue and is donating $1 million to groups that help prevent violence against women.
- Both Callaway and Good Good apologized and removed the video.
- Good Good also stepped back from sponsoring a PGA Tour event in Austin, Texas.
- Good Good CEO Matt Kendrick said the company is focusing on improving its team and culture.
- Good Good has a popular golf YouTube channel with over 2 million subscribers and creates golf-related content and ads.
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