Rise of Chicken Shop Date highlights how YouTube turned the tables on TV
Summary
Amelia Dimoldenberg’s YouTube show, Chicken Shop Date, has grown from struggling to book guests to becoming a top choice for celebrities. This rise shows how YouTube has changed the media world, attracting viewers and talent away from traditional TV shows.Key Facts
- Chicken Shop Date started in 2014, initially focusing on UK rap and grime artists.
- Early on, publicists refused to let their clients appear on YouTube shows.
- Now, many celebrities see appearing on Chicken Shop Date as important as being on popular TV or radio shows.
- Guests have included Ed Sheeran, Charli XCX, Jennifer Lawrence, and Paul McCartney.
- YouTube has become a powerful platform, threatening traditional TV’s dominance.
- More established media figures are starting YouTube channels, like Holly Willoughby and Amol Rajan.
- Dimoldenberg is now working on writing for traditional TV and film, including a teen drama and a Hollywood romantic comedy.
- YouTube’s influence in the entertainment industry was highlighted at the Edinburgh TV festival by YouTube’s regional head.
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