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Fake 10 Downing Street listing exposes 'unfit' Booking.com, says consumer group

Fake 10 Downing Street listing exposes 'unfit' Booking.com, says consumer group

Summary

The consumer group Which? created a fake listing for 10 Downing Street on Booking.com and was able to take bookings and post a fake review. Booking.com took two months to remove the listing, raising concerns about the company’s ability to detect and prevent fake or fraudulent listings on its site.

Key Facts

  • Which? created a fake listing advertising 10 Downing Street as a one-bedroom apartment on Booking.com.
  • The listing stayed online for about two months before Booking.com removed it.
  • During a 20-minute period, 14 people requested to book the fake property.
  • Only the booking request from a Which? researcher was accepted.
  • Booking.com’s fraud detection systems did not flag the listing immediately because it was not “live” for most users during that time.
  • A fake review about staying at 10 Downing Street passed Booking.com’s checks and was posted.
  • Booking.com says it uses AI and other security measures to detect and remove most fake listings within 24 hours.
  • Which? says the test shows Booking.com’s systems are not reliable enough to protect customers from scams.
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