US judge rejects bid to break up Google’s ad business
Summary
A US judge has rejected the government’s request to force Google to sell part of its online advertising business called AdX. The judge agreed that Google broke competition rules but decided that changing some business practices, rather than breaking up the company, was enough for now.Key Facts
- Judge Leonie Brinkema ruled against breaking up Google’s ad exchange platform, AdX.
- The US Department of Justice (DOJ) had argued Google illegally stopped competition in online advertising.
- The judge found Google had monopolized key parts of the ad tech market and tied products together unfairly.
- Details of the changes Google must make are not yet public and will be filed in 14 days.
- Google plans to appeal the earlier ruling that it had illegally monopolized the market.
- The DOJ said the decision still requires Google to make significant changes and is considering next steps.
- This is the third recent case where US courts rejected breaking up a major Big Tech company.
- Google said breaking up parts of its ad business would hurt publishers, advertisers, and consumers.
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