US tourism groups want to win Canadian visitors back. A testy trade war isn’t helping
Summary
American tourism groups are trying to attract Canadian visitors back to the U.S. after travel numbers dropped. However, a trade conflict between the two countries is making it harder to restore travel from Canada.Key Facts
- The number of Canadians traveling to the U.S. dropped sharply after President Trump made a comment about making Canada the 51st state.
- The U.S. and Canada are in a tense trade war, with the U.S. putting high taxes on Canadian products and Canada responding with similar measures.
- President Trump ordered that Lake Ontario be renamed "Lake America," which added to tensions.
- Canadian Prime Minister Mark Carney criticized insults made by members of President Trump's Cabinet.
- Despite the conflict, states and cities like New York and Las Vegas are running promotions and discounts to attract Canadian tourists.
- The Las Vegas Convention and Visitors Authority visited Canada to encourage travel industry partners to support visits to the U.S.
- Brand USA, a U.S. tourism marketing group, is hosting a travel event in Canada to promote U.S. travel for the first time.
- Travel from Canada to the U.S. is still below the levels seen in 2024.
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