Adidas faces boycott over amputee campaign featuring Israeli soldier
Summary
Adidas is facing calls for a boycott after featuring Shalev Biton, a former Israeli soldier who lost a leg, in a campaign for amputees. The campaign highlights people with amputations, including more than 5,000 Palestinians who have lost limbs.Key Facts
- Adidas created a campaign promoting its single-shoe service for people with amputations.
- The campaign features Shalev Biton, a former Israeli soldier who lost a leg.
- Biton was injured in Gaza.
- The campaign mentions that over 5,000 Palestinians have lost limbs.
- Some groups are calling for a boycott of Adidas because of this campaign.
- The boycott is related to tensions around the Israeli-Palestinian conflict.
- The campaign aims to raise awareness for amputees and their needs.
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