How colourful stripes (and rubber chickens) helped Paul Smith conquer the fashion world
Summary
Sir Paul Smith, a well-known British fashion designer, has built a successful global brand with stores in over 50 countries. He began his career after a cycling accident and opened his first shop in 1970; his famous colorful stripes and British tailoring have made his company a leading fashion name.Key Facts
- Sir Paul Smith started working in Japan in 1982, using humor and gestures to communicate.
- Rubber chickens helped him connect with Japanese clients and contributed to his success there.
- He opened his first small shop in Nottingham in 1970.
- His wife helped buy most of the stock on the opening day of the first shop.
- Smith's brand is famous for colorful stripes and modern twists on traditional British fashion.
- He has more than 20 stores in Japan and a presence in 50 countries worldwide.
- Smith recently wrote an autobiography called *Threads: My Life in Style* to share his career advice.
- He values good manners and sends thank-you postcards to fans who send him gifts.
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