Primark takes further step into online shopping with home deliveries
Summary
Primark plans to start delivering products directly to customers' homes in Britain. The company recently bought a warehouse in Sheffield to help with shipping, expanding from its previous click-and-collect service that began in 2022.Key Facts
- Primark is launching a home delivery service in Britain.
- The company purchased a fulfilment center in Sheffield to handle deliveries.
- Primark first entered e-commerce in 2022 with a click-and-collect option.
- Click-and-collect requires customers to pick up orders at the store.
- Home delivery is a new step intended to grow Primark's online sales.
- Primark aims for profitable growth from this new delivery service.
- The move may help improve sales after a recent period of slow business caused by hot weather.
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