Woolworths increased prices of at least four ‘family staples’ during ‘Price Freeze’ promotion
Summary
Woolworths raised the prices of several key products during a three-month "Price Freeze" promotion, despite initially promising not to increase prices on 300 essential items. Data showed price increases on items like chicken fillets, canned beans, and donuts, with some prices later lowered after the promotion ended. Woolworths said the price changes were due to previous prices being promotional, not the normal shelf prices.Key Facts
- Woolworths started a "Price Freeze" on 300 family staples on May 1, promising not to raise shelf prices for three months.
- Despite this, prices rose for at least four key products during the promotion, including a 33% increase on chicken breast fillets.
- A can of "Mexican Style 3 Bean Mix" nearly doubled in price during the promotion before returning to the original price.
- Woolworths said the previous prices were promotional sales, so the increases did not break the price freeze.
- Chicken fillet prices fluctuated between $9 and $12 several times during the promotion.
- After the promotion ended, some prices, like chicken fillets and donuts, dropped below their previous levels.
- Woolworths is currently involved in a court case with the Australian Competition and Consumer Commission over alleged misleading discounts.
- Consumer experts said raising prices during a "Price Freeze" is confusing and misleading for shoppers.
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