Parents seek out school uniform deals, cutting average spend to £54.53
Summary
Parents in the UK spent less on school uniforms this year, averaging £54.53, as they used discounts and second-hand items to save money. Grocery sales grew by 2% in the same period, with shoppers changing their buying habits as summer ended and the school season started.Key Facts
- Spending on school uniforms dropped by 12.5%, from £62.29 last year to £54.53 this year.
- Nearly half of families focused on spending as little as possible on uniforms, even if that meant lower quality.
- Grocery inflation (price increases) rose slightly to 2.3%, but this is still lower than earlier in the year.
- Shoppers made 18 million fewer trips to supermarkets compared to July’s peak.
- Sandwiches were common in kids’ lunchboxes, with more families buying bread, satsumas, and cucumbers before school started.
- Asda’s sales grew by 0.1% over 12 weeks, but its market share fell to 11.5%.
- Online supermarket Ocado had sales growth of 13.3% and increased its market share to 2.2%.
- Tesco’s market share decreased slightly to 27.8%, while Lidl and Aldi held 8.7% and 10.6% of the market, respectively.
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