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Converse pulls 'deeply upsetting' advert after backlash

Converse pulls 'deeply upsetting' advert after backlash

Summary

Converse removed an advertisement from its social media after people said it looked like Ku Klux Klan (KKK) symbols. The company apologized, saying it understood why people were upset and that it would try to do better.

Key Facts

  • Converse posted an ad on Instagram that got criticized for resembling KKK imagery.
  • The lighting in the photo was seen as similar to white pointed hoods worn by the KKK.
  • People also compared a pair of shoes hanging in the image to a lynching victim.
  • Converse took down the ad and apologized, saying the picture should not have been shared.
  • The ad was part of a campaign promoting the Chuck 70 X shoe with South Korean singer Karina.
  • Converse is a well-known shoe brand, founded in Massachusetts and owned by Nike since 2003.
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