What’s behind Iranian authorities’ push for a mass mobilisation campaign?
Summary
Iranian authorities have launched a public campaign called Janfada to encourage civilians to volunteer for training and roles in state security, including military work. The campaign, backed by the Islamic Revolutionary Guard Corps (IRGC), aims to mobilize large numbers of people amid ongoing tensions with the United States and Israel.Key Facts
- Janfada is a mass mobilization campaign launched by Iranian authorities in late March 2026.
- It encourages civilians, including children and women, to register for military, social, and support roles.
- Authorities claim over 33 million people have registered, but independent checks suggest fewer than 4 million.
- The campaign includes military-style parades and exercises, with some teenagers seen holding weapons.
- Recruitment covers both military and non-military activities like rescue, social services, and media work.
- The mobilization happens during Iran’s war tensions with the US and Israel and amid economic problems like energy shortages.
- Iran faces fuel price increases, petrol rationing, and electricity blackouts affecting households and industries.
- The campaign uses symbolic numbers, like 313, linked to religious traditions about justice and the hidden imam in Shia Islam.
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