Moroccan parties mobilise in markets and online for parliamentary elections
Summary
Political parties in Morocco are increasing their campaign activities ahead of the parliamentary elections on September 23, which will decide the country’s next government. The elections come at a time when many Moroccans face challenges like rising living costs, pressure on public services, and high youth unemployment.Key Facts
- Morocco has 27 political parties competing for 395 seats in the House of Representatives.
- The elections are scheduled for September 23, 2026.
- Key campaign issues include the cost of living, public services, and youth unemployment, which is 37.3% for ages 15 to 24.
- Campaigns use both traditional methods like rallies, loudspeakers, and leaflets, and digital strategies to reach voters.
- Campaign teams carefully select locations where citizens naturally gather to communicate directly with voters.
- Success depends on a combination of strong candidates, local connections, party organisation, and digital and offline communication.
- Political parties hold small meetings to understand voter concerns and adjust their campaign messages.
- Experts say winning elections requires turning organisational activity into votes and then seats in Parliament.
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