‘RAMageddon’: tech crunch hikes the price of your next iPhone by £100
Summary
Apple has raised the price of all iPhone models by £100 due to a significant increase in the cost of memory chips caused by high demand from artificial intelligence (AI) data centers. Other electronics makers, including Samsung, Google, Microsoft, and Dell, have also increased prices because of a shortage and rising costs of computer components.Key Facts
- Apple increased the price of all iPhones by £100, including older models.
- This price rise is called “RAMageddon” and is due to a shortage of memory chips driven by AI data centers buying large amounts.
- Memory chip prices have risen by more than 300% compared to last year.
- Samsung and Google have also raised prices on their flagship phones by up to £80.
- Microsoft increased prices on some Surface computers by up to £220 due to higher chip costs.
- Some PC makers like Dell raised laptop prices by as much as 25%, while others are trying to reduce memory to keep prices down.
- IDC predicts global smartphone sales will drop nearly 17% this year as people buy fewer phones but pay more for them.
- Even game consoles have increased in price, with Microsoft raising the cost of its near six-year-old console to £670.
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