The rise of Big Toothbrush: how did our mouths become such a lucrative market?
Summary
Electric toothbrushes have grown from simple devices to advanced gadgets with features like AI and cameras. In the UK, 59% of adults use electric toothbrushes, and sales reached £361 million last year, showing oral care is a growing and valuable market.Key Facts
- The first electric toothbrushes appeared around 1969 as new gadgets for cleaning teeth.
- Modern electric toothbrushes offer multiple speeds, movement sensors, gum-massage, tongue-cleaning, and some use AI to track brushing.
- Prices for electric toothbrushes range widely, from about £25 to over £600, with models including cameras and water jets.
- Dyson recently launched a high-end toothbrush called the CameraJet, featuring AI and a built-in water jet.
- In the UK, 59% of adults use electric toothbrushes, with total sales including replacement heads of £361 million last year.
- Dentists say people are more focused on oral health due to its link to overall well-being, including its relation to diabetes and heart disease.
- Experts recommend electric toothbrushes over manual ones but do not say expensive brands clean teeth significantly better.
- Oral health is tied to conditions like Alzheimer’s, some cancers, and depression, raising awareness of gum care.
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