Love is pricey. Here's what young Americans are doing about it
Summary
Most young Americans say rising costs have changed how they date, with some dating less or stopping completely because of money issues. Many are sharing costs or choosing cheaper activities to keep dating affordable.Key Facts
- Over 80% of Gen Z and millennial daters say higher costs have affected their dating habits.
- 17% have gone into debt to afford dating expenses.
- Almost one-third are dating less due to rising costs.
- 11% have stopped dating because they couldn’t afford it.
- Gen Zers (26%) split dating costs more often than Millennials (18%).
- Many daters pick free activities (37%) or spend more time at home (33%) to save money.
- Half of active daters say financial compatibility matters more than romantic chemistry at times.
- Talking too much about money, like complaining about prices or income, bothers nearly half of daters.
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