Tech-Weary Consumers Spend Big on Screen-Free Activities
Summary
Honest Art, a company offering art classes for children, has grown rapidly since 2021, partly because more parents want their kids to spend less time on screens. The market for screen-free activities is growing quickly, with many consumers enjoying experiences and products that do not involve digital screens.Key Facts
- Honest Art started in 2021 with 3,000 children attending classes and grew to 10,000 students annually.
- The company sold six franchises within five years and plans to open more studios and expand overseas.
- Parents and researchers are concerned about the effects of too much screen time on children, boosting demand for screen-free activities.
- The market for screen-free activities was worth $35.40 billion in 2025 and is expected to reach $61.41 billion by 2034.
- Honest Art offers classes with professionally trained artists and flexible payment plans similar to gym memberships.
- Adults are also buying more toys and collectibles that do not involve screens, with toy sales rising 17% in early 2026.
- Toys "R" Us plans to open 120 new stores due to growing demand for toys and collectibles among both adults and children.
- Consumers increasingly prefer experiences that build connection, relaxation, excitement, and learning instead of screen-based entertainment.
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