'Proteinflation': Meet the people paying up to £100 for a bag of protein
Summary
The price of protein supplements, especially whey protein, has risen sharply in recent years, with some products now costing nearly three times more than in 2020. This is due to higher demand and supply challenges, causing consumers and manufacturers to seek alternatives.Key Facts
- Amarpreet Singh’s usual 4.5kg whey protein bag cost £60 in 2020, £120 in 2023, and now costs about £170.
- Protein products have become popular beyond bodybuilders, including students and people focused on diet and weight loss.
- New weight-loss drugs increase demand for protein, as users need more to maintain muscle while eating less.
- Prices for whey protein in Europe rose by 130% compared to last year and more than four times compared to three years ago.
- Other dairy proteins also became more expensive, with some increasing by 60-80% in one year.
- Producing high-protein whey is costly and requires special equipment, making it hard for manufacturers to quickly increase supply.
- Some companies are changing recipes or using cheaper protein sources to manage rising costs.
- The UK sports nutrition company Warrior raised its whey protein price from £12.50 to £17.99 but still subsidizes some costs.
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