Sir David Beckham nets £38.5m after World Cup ad deals
Summary
Sir David Beckham’s company, DRJB Holdings, earned nearly £50 million in profit in 2025, up 46% from the previous year. This growth came from many advertising deals connected to the 2026 Men’s Football World Cup and other business activities, resulting in Beckham receiving about £38.5 million in dividends.Key Facts
- DRJB Holdings made almost £50 million profit in 2025, a 46% increase from 2024.
- Sales at DRJB rose from £72.2 million to £84 million.
- The profit increase was helped by advertising deals with companies like Bank of America, McDonald’s, Verizon, and PepsiCo Lay’s.
- David Beckham appeared in many World Cup ads, especially in the U.S. for brands like Stella Artois, Home Depot, and Lay’s.
- Beckham launched menswear with Hugo Boss, football boots with Adidas, and eyewear with Safilo.
- The health supplements part of Beckham’s business also helped grow the company’s revenue.
- DRJB paid shareholders £38.9 million, plus a special payment of £46.6 million after the financial year.
- Beckham owns almost half of DRJB, earning him about £38.5 million from payments.
- The rest of DRJB is owned by Authentic Brands Group, which also owns Reebok and other celebrity brands.
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